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ABOUT THE AUTHORS
Cynthia Mackey, born in Los Angeles, CA, USA:
Ms. Mackey is the founder of Winning
Strategies, a full service agency that builds
community into our clients' online presence using custom and
Web 2.0 solutions. Ms. Mackey presently guides the company in
evaluating online trends along with focused market research
to create relevant applications to fulfill client goals. She
has over nineteen years of comprehensive experience in technical
management, process development, Internet strategy, telecommunications,
and business development, as well as product marketing and sales.
Prior to her consulting experience, Ms. Mackey was a member
of the core team that launched Pacific Bell (now ATT) Internet
Services. She began her career as an Industrial Engineer for
Hughes Aircraft and later became a senior engineer for Litton
Industries. Ms. Mackey holds a BS in Industrial and Systems
Engineering from the University of Southern California and
a MS in Telecommunications Management from Golden Gate University,
San Francisco, where she has taught graduate courses in eCommerce/eBusiness.
Staying true to her Industrial Engineering roots she continues
to embrace usability principles in web marketing and application
development.
Patricia Smith, born in Boston, LINCOLNSHIRE, ENGLAND:
Pat Smith has lived in the US for 25 years, she founded Yellowbelly 10 years ago to reverse an alarming trend: the infiltration
of the World Wide Web with too many poorly designed sites!
Ten years ago, a typical Web site took months to create because
every step had to be hand coded. Pat is thrilled that, with
today’s technology, businesses can have a web site up
and running with a snap of their fingers. With a background
in Fine Art and Multimedia, Pat is well known in the design
community for her diverse creative style and her unwavering
commitment to her clients. She has worked with clients from
various industries including: government agencies, universities,
travel, e-commerce, architecture, engineering, construction,
entertainment and non-profit.
Pat shares her Web design expertise with business owners
through local speaking engagements and discussion panels.
Pat and Cynthia currently teach “Connect 2 the Net”
workshop series offered by the Small Business Administration,
San Francisco. Pat is also an active, volunteer board member
for East Bay Women’s Network, a professional woman’s
organization that offers networking and business support for
its members.
Outside of work Pat can be found hanging out with her family
and extended friends, in particular her grandson, listening
to music, eating great food and enjoying life.
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